47%
HCPs who have been influenced to try a brand because of marketing.
67%
HCPs who use social media as part of their work.
70%
HCPs who trust peers when it comes to new product recommendations.
Source: Iris study, covering 1,200 HCPs, June 2024
People trust people more than they trust brands. That’s why we do healthcare marketing differently. We start with what really matters to people – their passions, ambitions, anxieties and so on. Then we blend our expertise in the science with our understanding of human behaviour and collective decision-making to solve business problems.
See what it could mean for youA regular injection of thought provoking content for healthcare marketers.
Today’s healthcare buyers are more informed and connected than ever before.
Every decision is more complex.
Discover marketing insights and strategies that will help you
stay ahead of the curve and ultimately, grow your business.
Our simple survey will help uncover your Marketing-IQ. See how you can sharpen up your competitive edge in your sector.
Get your M-IQ nowThe more people engage with our ideas, the further they travel through networks of influence. Participation is the catalyst for solving business problems, inspiring action and driving healthcare forward.
