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M-IQ, powered by Iris Worldwide

Unlock your Marketing IQ and discover the insights that can take your marketing strategy to the next level!

Take just a few minutes to invest in your organisation's growth and see how your Marketing IQ stacks up.

Find out your maturity score. Rank the following statements between 1 and 5

  • 1 - Not Applicable
  • 2 - Relevant in some areas
  • 3 - Partially apply
  • 4 - Mostly apply
  • 5 - Fully embraced
1.
Customer-centric marketing is established and well supported by senior leaders within my organization.
2.
We have well established brand architecture and competitive positioning for all our brands, products and services
3.
Our sales and marketing teams are united by a single purpose, and consistently apply connected, best practice methods across the buying journey
4.
We maintain a deep understanding of our audiences, their needs and pain points that allow us to connect into their communities and maximize effectiveness
5.
We use data, analytics and research to drive all marketing decisions
6.
Our campaigns are always distinctive and use consistent brand assets to maximize memorability
7.
We develop campaigns to ensure they are culturally relevant, effective and in-line with our brand and product positionings
8.
Our customers receive such a good experience from us that they regularly recommend us to others

Your M-IQ score is:

The M-IQ average score is:

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View your results

Thank you for taking the M-IQ Marketing Maturity survey. Please find your results below and enjoy the whitepaper.

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You're a Newbie

We've all got to start somewhere.

The power of marketing might be undervalued and overlooked within your organization. With all the focus on sales, your marketing strategy and effectiveness remain a mystery. If any of the below are true, we can help.


Current Situation:

  • Stagnancy: Processes don't evolve, there's no test and learn, hindering innovation and diminishing room for growth.
  • Leadership Challenges: Convincing leadership that marketing can add value and drive sales is difficult. Current marketing efforts are functional but fail to convey the true value and passion of your brand. And that shows up in ROI.
  • Perception of Marketing: Marketing is viewed as a cost rather than an investment. It's not the first thing to go, it's already gone.

Reflect and Consider:

  • Market Understanding: Do you have a clear plan for understanding your market, competitors, and what customers need?
  • Advocacy for Marketing: How can you show the power of marketing and inspire from within your organization?
  • What's Next: Are you ready to take the steps necessary to move your organization forward?

How We'd Move You Forward:

  • Transform Your Approach: Discover how Iris Worldwide can help you shift your current marketing behaviors forward.
  • Valuable Resources: Download our whitepaper on the "5 New Dynamics of Healthcare" below and we can assist you in changing the perception and impact of marketing within your organization.
  • Take the First Step: Follow the Iris 6-step process to create a solid foundation for your marketing plan.

You're Coasting

You're playing it safe, but you sound like everyone else.


Current Situation:

  • Conservative Approach: Marketing is seen more as a sales aid than a business driver, and this perception is unlikely to change soon.
  • Perception of Marketing: Internally, marketing is viewed as cosmetic, lacking depth and differentiation. It's seen more as a support function.
  • Customer Understanding: How well do you understand what your customers are looking for, and how can you attract new ones?
  • Differentiation: Your brand architecture and key messages are not differentiated or distinctive within the category.

Reflect and Consider:

  • Dependability: To become more dependable in your category, you need to address several marketing, operational, and business challenges.
  • Your Long-term Strategy: Do you have a plan to change and elevate your marketing efforts? How can you demonstrate the impact and value of marketing on your organization? What does ROI look like?

How We'd Move You Forward:

  • Define Your Market Edge: Please enjoy our whitepaper on the "5 New Dynamics of Healthcare" below and discover if our perspective on the changing dynamics in healthcare can transform your organization.
  • Make You Distinctive: Look to define your brand's purpose with our Passionate Purpose workshop.

You're Dependable

There's nothing wrong with being middle of the road. Unless you're stuck there.

You're reliable and trusted, however, you're a little unpredictable and inconsistent, which holds you back.


Current Situation:

  • Customer Insight: You have a good understanding of your customer base, but you may lack the distinctiveness to really push on.
  • Consistency Issues: Internally, you struggle to break free from operational conventions and achieve consistent differentiation.
  • Perception of Marketing: You believe there is more you can do to differentiate your marketing, but you feel stuck in the middle — dependable, reliable, and predictable.

Reflect and Consider:

  • Strategic Elevation: How can you step up your organization's marketing to achieve more and break away from the middle ground?
  • Change Things Up: What outside influences could help you cut through the noise?

How We'd Move You Forward:

  • Break Away from the Rest: You will find our whitepaper on the "5 New Dynamics of Healthcare" here. Discover how Iris Worldwide can help take your marketing strategy from dependable to outperformer.
  • Show You What Good Looks Like: Consider undertaking a creative stimulation session and market/competitor review, where we identify new opportunities and growth drivers. Then, we'll build it together.

You're an Achiever

People know who you are. Make them remember you.

Your marketing is differentiated, distinctive, customer-centric, and effective. Even award-winning. It regularly exceeds its objectives, yet you are still trailing the market leader, and competitors are closing the gap.


Current Situation:

  • Organizational Support: Marketing is a recognized growth-driver, and you have significant investment and support.
  • Detailed Planning: You operate multi-layered marketing plans and have clear performance criteria set out.
  • Market Responsiveness: You react well to market changes or customer demands.

Reflect and Consider:

  • Next Level: You are looking to take things to the next level and continue to lead in your category. But how do you reach the upper echelons?

How We'd Move You Forward:

  • Market-leading Strategy: You will find our whitepaper on the "5 New Dynamics of Healthcare" below. See how Iris can help you go that extra mile.
  • CX is the New Battleground: Let's define how to leverage it to aim even higher. We work together to break down what good CX looks like and how to achieve it.

You're the Leader

You're leading the field. But can't stand still. What's next?


Current Situation:

  • Leader of the Pack: You are the out-and-out leader in your category, demonstrating visionary leadership, customer-centricity, innovation, operational excellence, and a thriving culture.
  • Relentless Ambition: These attributes power your organization and drive your restless ambition, yet you still strive to push yourselves further.

Reflect and Consider:

  • Future Growth: How can you continue to innovate and excel even more?

How We'd Move You Forward:

  • Continued Excellence, Accelerated: Please enjoy our whitepaper on the "5 New Dynamics of Healthcare" below. See how Iris Worldwide can help you go even further.
  • Identify Growth Opportunities: And how to land them – such as pricing innovation and how to innovate to achieve more. How can we help you pivot to stay ahead of the crowd? Let's look at different ways through our Design Thinking workshop, led by our Consulting team.

Then let's chat.